VillageSoup • Knox VS • Knox

As a lifelong resident working in the mid-coast, Karen Mehorter knows what it takes to make a successful business.  Mehorter began honing her skills in advertising and marketing after attending the University of Southern Maine and studying business administration. She started off working for the Camden Herald in the 90's when it was still an independent newspaper and became the Waldo County Advertising Representative & assisted with sales in Knox County.

Mehorter said she is happy to be working in print and online advertising in the present day, this time for Courier Publications & VillageSoup, since it gives her the opportunity to help businesses target their market in and outside of the mid-coast region.  "As an Ad Rep in the Rockland area I can assist you with print options in all 3 of our Courier Newspapers PLUS as the Knox & Waldo County online Bizmembership Marketing Rep I can offer you a far larger audience with our VillageSoup Bizmembership Marketing Program."

Besides her experience with newspaper advertising, Mehorter also worked as an Ad Rep for Dirigo Custom Publishing and sold advertising for them for the Belfast Area Chamber of Commerce's annual Guide Book in 2008.

Prior to this she worked almost 10 years in Retail Management working for a local Maine company Monroe Salt Works that did both wholesale and retail sales. “Over 10 years I became a Regional Manager and oversaw management of 3 stores and staff along the mid-coast.  I was responsible for managing an advertising budget and worked with several forms of media buying newspaper, radio, magazine and television advertising. This experience along with also having a family owned real estate business that I assist with for over 25 years are both assets I bring to the table in helping a business market themselves along the mid-coast region.  I have worked in their shoes marketing a business along the mid-coast and I can use my experience to assist them market their business. I really enjoy helping people sell a product or brand."

As an advertising representative, Mehorter acknowledged it can be challenging to make advertising effective.  "First and foremost you really must have a marketing campaign.  Combining both print and online advertising can be effective.  I greatly recommend our VillageSoup Bizmembership marketing program this comes with a variety of marketing tools and can be most effective used combined with print or alone."

CONTACT:  To learn more about online options on VillageSoup (Knox & Waldo) or to learn more about print options in all 3 Courier Publications newspapers contact

Karen Mehorter at the Rockland Main Office at 594-4401 ext 127 or 706-6527 cell.